Neotia Hospital
A system of warm environmental graphics for a mother & child hospital.
SCOPE
ROLE
TOOLS
CONTEXT
Neotia woman and child care center, is one of India’s most premium, trusted, and dependable hospital for women and children, since its inception 16 years ago. In view of the growing demand for specialized healthcare facilities for women and children, the brand was coming up with its second hospital.
As part of my freelance contract with NH1 Design, I helped design illustrations for the suggested environmental graphics system. Routes were laid down for a warm approach where the patients, parents and nurses can feel relaxed, happy and comfortable.
CONCEPT 1 - CELEBRATING THE BIRTH OF A CHILD AND A MOTHER.
CONCEPT 2 - PARALLELS IN THE ANIMAL KINGDOM
The animal route was chosen to create a playful and comforting environment.
The lower floors with public access had different animal narratives while the premium floors with rooms for stay (Floors 6 to 9) were assigned an ecosystem, creating a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.
Waiting area, ground floor
Floor 1
Floors 2, 3 and 4
Floor 5 (Paediatric Ward)
Floors 6 - 9 were each designed after ecosystems.
Floor 6 - Deserts
Floor 7 - The tropics
Floor 8 - Marine
Floor 9 - Tundra
Lifts and staircases
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