The term 'Medley' stands for a varied mixture of people or things, perfectly encapsulating the ethos behind a juicery chain in one of the busiest cities in India - Kolkata. Boasting a wide range of healthy fresh juices and a locally sourced menu, the brand's key challenge was to appeal to a fast-paced city. In order to break through to the crowd, Medley needed a brand identity that would become part of the bustle and excitement while expressing its key product offering and convenience.
Brand Identity, 2015
Brand Articulation, Identity Design
In the identity, Kolkata comes alive as a story in an illustrated pattern that marries the city's age old symbols with fruits from the juicery. The logo was designed to communicate the brand's energy, and the palette was picked to compliment it's personality while commanding attention in busy streets. Overall, the design had to be clearly communicated, quick to excite and easy to use.
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