Fig Food Delivery

Fig is a meal subscription service that brings better food choices to an urban audience who need a simple and sustainable choice. A clear brand articulation helped set the tone with key talking points to drive communication & content generation. The identity design presents a fresh, buoyant expression that captures the resultant goodness of everyday wholesome eating.

SCOPE

ROLE

TOOLS

Brand Identity, Codesign Pvt. Ltd.


Brand Ariculation, Identity Design, Packaging & Print


Illustrator, Photoshop

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LOGO DESIGN

Custom crafted wordmark, that cues the warmth & simplicity of both the food and services.

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GRAPHIC ELEMENTS

A set of custom illustrated elements Inspired by the warmth & simplicity of ingredients.

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TYPOGRAPHY AND PALETTE

Light & warm—brand colour palette & type to match.

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TOUCHPOINTS

A simple, robust and straightforward design system.

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