Designs for MailPoet - An email automation plugin for WordPress

MailPoet is an email automation plugin for WordPress users. My role was primarily improving the UI and helping with the design for new features over existing functionalities like segmentation, analytics, and automations. 

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This was a year long iterative process with the team at Automattic in which I looked into existing research and user flows to improve the overall product experience. Some of the areas in the product I worked on include:​

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• User onboarding

• Automation analytics

• Upsell patterns

• Subscribers statistics

• Segments and lists